Setting your digital marketing strategy is one of the most important, but one of the most complicated, phases of a marketing manager’s calendar.
From agreeinyour g actions to securing budgets, setting your strategy can be a tough process. Your digital strategy should be having a direct impact on business bottom line.
Search engine optimisation is about being visible. We are entering a complex new era where users search for content across multiple devices and channels. The connections they make through social networks are key to both finding, and evaluating, that content. It’s critical to have a comprehensive natural search strategy that utilises search engines and digital promotions to position your content in front of potential customers as well as influencers within their social circles.
We believe in the power of content, and we help our clients identify, engage and build deep relationships with consumers through it. Regardless of the medium, regardless of the distribution platform, there’s always going to be a content solution that can drive increased engagement and performance for your brand.
We believe that great creative leads to measurable results. And great creative is, by nature, well informed. So we won’t start until our analysts and planners have sifted through all the data, gleaned every insight, and delivered a keen and nuanced brief to inform our work
Our digital media planning and buying team figures out how, when and where to reach consumers in the most relevant environments for our clients. With media buys reaching millions each year, it means identifying platform-agnostic synergies across paid, owned and earned media, integrating media in the creative process, optimising the digital marketing mix and developing attribution models to measure the return on media spend – all at once.
Planning and buying both encompass a constantly evolving ecosystem of bought, earned and owned media. Our holistic approach allows us to integrate all digital channels – including social media – and measure cross-channel influence, both online and off. As a result, we’re more efficient, nimble and capable of editing, adding or cancelling a campaign for optimal results.
Our goal is to produce optimum results. Using our proprietary technologies and third-party ad servers, we deliver and track programs to optimise and drive results. Together, these tools offer ongoing insights, flexible reporting and campaign forecasting so clients get the most out of their online media spend.
You’re welcome to join us here at our central office, or we’ll come to see you at your place. We’ll spend an hour or two discussing your business requirements, finding out what you’ve done to date, where the return has been greatest and what your future aims and goals are.
With your permission, we’ll access your analytics data (Google Analytics or whichever analytics platform you use) and analyze it to identify how your website and online channels have contributed to your business, and where there’s room to build on successes or improve on areas which haven’t worked so well.
It’s important to know what your marketplace looks like in order to ascertain where the opportunities lie. This means reviewing your competitors, both those you identify and those we find through online research, and your wider marketplace, giving you a real insight into what other around you are doing.
We’ll combine all of this with our combined experience to recommend a digital marketing strategy for you. This will be in line with your budget and resourcing requirements and lay out a monthly or phased approach, with clear KPIs and analysis methods to help you monitor the results.